STEPHANIA VARALLI. STORY STRATEGIST.
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How Stephania Varalli Became a Story Strategist.

I penned my first short story when I was five years old. Objectively speaking, The Girl With the Longest Hair in the World wasn’t great, but it was the first spark of a lifelong passion for writing and storytelling.

After earning a business degree and starting a career in advertising, I realized my passion could be applied for a different purpose: crafting stories that
sell. 
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My career path was winding, but it never strayed from that goal. I  gained experience in copywriting, marketing, and journalism, building my niche using stories to sell brands, products, people, and ideas. A few highlights along that journey: 
  • I helped to turn Sweetspot.ca from a newsletter with a few thousand subscribers in Toronto into one of Canada’s top lifestyle sites for women, before selling my stake to Rogers. 
  • I embarked on a six-year journey to find the world’s most remote office while writing content marketing copy for Fortune 500 brands like Crest, Telus, and Nissan. 
  • I spent seven years as owner and Co-CEO of Women of Influence, where I created the organization’s digital media arm, growing the community nearly 2000% before being acquired in 2022. 

​The best part of all those experiences: Helping people who are brilliant at what they do tell their story better than they can themselves. So they can focus on what they do best (the world needs you!), and I can enjoy what I do best (which, if you skipped to the end, is telling stories).

But don't take my word for it:

You know, I am not just saying this, but in all the articles that have been written on me this by far is the best and then some! Who is friggin amazing??? Stephania Varalli :)

Mandy Rennehan

Host of HGTV's Trading Up with Mandy Rennehan | CEO & Founder Freshco.ca
I really admire what you did with this piece. I had a feeling during our interview that you’d do a good job because you asked such excellent (and surprising) questions. There have been a lot of stories written about me over the years—I invariably nit-pick my way through them and grimace about errors etc. Not your piece.”

Sally Armstrong

Award-winning journalist | Former editor-in-chief of Homemakers | Contributing editor of Maclean's
The article is 🔥 We are looking for a phenomenal writer who gets us… you did that better than pretty much anyone I've found so far — thank you!
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Vicki Saunders

CEO and Founder of Coralus {formerly SheEO)
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Copyright 2025 Stephania Varalli. All Rights Reserved. 
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