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Are you trying to read the label from inside the jar?Understanding the ingredients-the unique value that needs to be communicated-is only the first step. Presenting it in a compelling way to the world is a whole other story.
My expertise is bridging that gap. Whether you're selling an idea, a product, or your personal brand, I can help clarify and communicate your value in a way that captivates, connects, and converts your ideal audience. I call my approach Strategic Storytelling: an art-meets-science method that makes it simple to put the most effective label on the jar. |
Get precise on value. |
Make messaging purposeful. |
Achieve strategic results. |
It's all about perspective.I approach things differently, thanks to 25 years of combined experience in copywriting, marketing, and journalism, crafting stories that sell brands, products, people, and ideas.
I bring a unique understanding of the business side of the equation, applying skills I’ve practiced and proven as a serial entrepreneur. Along my journey, I’ve helped build a media startup into a market leader, crafted copy for Fortune 500 brands, and led a social enterprise through a digital transformation, growing our community 20x before acquisition in 2022. |
Let's get started.
1.Check out the services I offer for individuals and organizations, from consulting to speaking & workshops.
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2.Book a complimentary, 30-minute call to discuss where you are, where you hope to go, and how I can help you get there.
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3.We'll work through a step-by-step process that's focused on effective action: I only do what delivers results.
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