Telling your own story is like reading the label from inside the jar; knowing what's in there is different from understanding how to present it in a concise and compelling way to the world.
You are amazing at what you do. And if you want the world to know it, there's no better route than a storytelling approach (seriously, it's science).
But telling stories about yourself and your business — from your bio to your About page — can be daunting and frustrating. Some of the most interesting experts I've worked with were convinced they had no story to tell. Almost all say they struggle with expressing their vision, ideas, and expertise in words.
The struggle is understandable — it's a challenge to craft stories effectively. It's also an opportunity you don't want to miss. Done well, your stories can convert potentials into clients, and even help maintain those relationships long term.
It's all about perspective.
I've seen how easy it is (practically intuitive!) for experts to make mistakes when communicating their stories:
I see and approach things differently, thanks to:
The 3 stories every brand needs:
(Whether you're a solo enterprise, or a business with a team.)
In simple terms: what you do for your clients. But it isn’t just a description of a service, it is the unique value you provide. What problem will you solve for them? How will you improve their life?
Your bios (there’s more than one kind) and/or About page should showcase your core message along with all that’s impressive, interesting, and differentiating about you and your business.
Your best (and most often missed) opportunity to connect, these stories can: share why you do what you do; demonstrate value and expertise; and build trust and relatability with clients.
Let's get started.
Check out the services I offer for individuals and groups, from crafting a client-centric Core Message to uncovering your Signature Stories.
Book a complimentary, 30-minute call to discuss your current story strategy. We'll go over where you are, where you hope to go, and how I can help you get there.
We'll work through a step-by-step process, tailored to the service you choose, to create custom content that authentically connects you to the right clients.