Communicate your purpose.

Establish your expertise.

Build trust & connections.

Telling your own story is like reading the label from inside the jar; knowing what's in there is different from understanding how to present it in a concise and compelling way to the world. ​​​

You are amazing at what you do--but communicating your unique strengths in a way that feels authentic and resonates with your audience can be daunting and frustrating.     

​The struggle is understandable; it's a challenge to craft your story effectively. It's also an opportunity you don't want to miss. Done well, your story—whether shared in a bio, website, article, or any other marketing medium--can convert the right prospects into clients, and maintain those relationships long term. 

What's different about my approach? I start with strategy, helping clients to see the constellation among the dots, before weaving together the words that will excite their audience. It's a proven method I've used to help entrepreneurs, senior executives, and experts find, clarify, and share their stories.  

Here's how I can help you

​​It's all about perspective.

I've seen how easy it is (practically intuitive!) for experts to make mistakes when communicating their stories: 

• Offering products & services instead of value & solutions
• Using generic language that doesn’t actually set you apart
• Getting bogged down in jargon your clients don’t understand
• Selling in an obvious way (people really do not like that)

I see and approach things differently, thanks to:

• 20+ years of combined experience in copywriting, marketing, and journalism, crafting stories that sell brands, products, people, and ideas. 
• A unique understanding of the business side of the equation: I’ve helped build a startup to acquisition, managed a successful freelance career, and spent seven years as owner and CEO of an industry-leading social enterprise.

Get my whole story

Let's get started.

1.

Check out the services I offer for individuals and groups, from crafting a client-centric Core Message to uncovering your Signature Stories.

2.

​Book a complimentary, 30-minute call to discuss your current story strategy. We'll go over where you are, where you hope to go, and how I can help you get there.

3.

We'll work through a step-by-step process, tailored to the service you choose, to create custom content that authentically connects you to the right clients.