The 3 stories every brand needs: 

(Whether you're a solo enterprise, or a business with a team.) 

Core Message

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In simple terms: what you do for your clients. But it isn’t just a description of a service, it is the unique value you provide. What problem will you solve for them? How will you improve their life?

Bios

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Your bios (there’s more than one kind) and/or About page should showcase your core message along with all that’s impressive, interesting, and differentiating about you and your business.

Signature Stories

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Your best (and most often missed) opportunity to connect, these stories can: share why you do what you do; demonstrate value and expertise; and build trust and relatability with clients.
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